Wednesday, 5 October 2011

Forbes Magazine: Real Madrid is the third most valued brand

Forbes magazine, one of the most prestigious in the U.S. founded in 1917 by financial journalist B. C. Forbes has released a report on the valuation of brands in the field of sport. Real Madrid is the third most valued brand in the world in terms of team is concerned, and Cristiano Ronaldo is the ninth most valuable athlete on the planet.

Real Madrid is the third most valued brand in the world
Cristiano Ronaldo and Real Madrid, a perfect match

Forbes valued the Real Madrid brand in 264 million dollars (199 million euros), behind only Manchester United (203 million euros) and the New York Yankees (256 million euros). FC Barcelona is the seventh in the list and its value is 129 million. In the ranking of the top ten there are six teams in European football (Manchester, Real Madrid, Bayern, Barcelona, Arsenal and Milan).

According to the magazine explains in its report, the final value is obtained by adding the revenues that have nothing to do with the money from the Spanish League or the Champions League and the result is multiplied by four to give 264 million dollars of third place.

A few days ago the same magazine released the most valuable teams professionally. Manchester United is the first and has priced in 1,864 million dollars (1,406 million euros). In this list Real Madrid is also over Barcelona. It is assessed in fifth place and 1,451 million dollars (1,094 million euros). Barcelona is far from the top and appears on the 26th position with a valuation of 975 million dollars (735 million euros).

In the list of athletes, Cristiano Ronaldo is the ninth most valuable to Forbes magazine. Is the second football player just behind Beckham who despite being at the end of his career, preserved almost intact his value. The English player is valued around 15 million euros, while Portuguese is 7. The funny thing is that Messi, current Ballon d'Or, does not appear among the best. Tiger Woods retained the number one, while Roger Federer is the second.